Back

Enabling residents to find the right trusted househelp at the right time.

My Role:

Among a team of 4, I was responsible for user research ( residents, househelp & watchman ), brainstorming, ideation, new service design proposal, user flows, usability testing.

Result:

A service design that would help residents quickly connect with househelps. Also enabling househelps to get work whenever they needed. This would create a better relationship between the residents, househelps & watchman.

How Sahayak works.

Add your preferences.

Connect with the househelp.

It all started when our Househelp backed out..

⚡️

Context

my househelp

Urmila

“didi, next week nahi aa paungi, meri behen ki shaadi hai”

view in english

When our househelp said she wouldn’t come next week, my mom got worried and called a friend for help.

my mom

My househelp can’t come tomorrow, do you know anyone available?

08:01 am

Nahi yaar, watchman se puchle.

08:10 am

view in english

Vanita aunty

her friend

☹️

Problem Area

Househelp needed work & Resident needed help !

Resident

An issue all of us saw in our own homes, trouble finding house help when required.

How do you tackle the uncertainty of finding someone from an unorganized sector like domestic help.

Househelp

We noticed househelp rely heavily on personal connections and luck to find work,

This process is time-consuming and unreliable, leaving many without stable jobs or income.

Interestingly…

"Over 50 million domestic workers power Indian households, yet the hiring process remains largely chaotic and unreliable"

🤩

Solution

So to solve this issue we came up with Sahayak.

Sahayak is a B2B Service which collaborates with housing platforms like MyGate to leverage their database while enhancing their feature set with our service. Our service empowers and help bridge the gap between residents and househelp.

👥

Primary Research

We decide to target Tier 1 cities ( Mumbai, Pune, Bengaluru) first as more working families & higher demand for househelps.

Methods

Interviews

Contextual Inquires

(Societies with MyGate)

Shadowing Maids

Field Study

Stakeholders

Residents

Househelp

Watchmen

MyGate Employees

RWA

Sample Size

24 Residents

6 Maids

3 Societies (with MyGate)

2 Societies (without MyGate)

Research Goals

•Understanding current househelp management systems

•Challenges faced by residents and househelps in societies.

How might we find the right help for the right task at the right time?

😢

Pain Points

Through our reseach we found out that..

Resident

  1. No time to search for househelp (compromise quality).

  2. Can’t find available househelp without having personal connections.

  3. Trust plays a big role.

  4. Getting Instant househelp is a big struggle.

Househelp

  1. Many have to travel far from one place to another for work, which takes up time and energy.

  2. Many don’t know how to use apps or smartphones, which limits their opportunities

Watchman

  1. Getting interrupted frequently by residents or househelps for non-urgent tasks.

  2. Dealing with househelps entering the society without prior approval from residents.

📖

Secondary Research

Lets understand where househelp services stand today

This analysis helped us understand the market landscape and pinpoint opportunities for differentiation.

Yes There exist a lot of Companies & Local agencies but ....

Today, the challenge is finding a househelp who is both

Trustworthy

&

Available Quickly

The entire team came together & began brainstorming.

Based on the identified challenges from the stakeholders, we had brainstormed on the ideas for the new service through affinity mapping.

🧠

Ideation Mapping

After gaining a clear overview of the scenario, we refined the problem area.


How Might We

create a platform that effectively connects residents with trustworthy househelp based on their preferences while empowering domestic workers with consistent job opportunities?

Revised Problem Statement

?

🤩

So To Solve This We Came Up With Sahayak

"Sahayak"- Uber for maids

Residents request help through their housing app, get matched instantly, and househelps receive automated calls to accept or decline

Sahayak will be integrated with housing platforms.

As third party service providers like MyGate are more prevalent in these cities along with a high number of working class families and apartments that would require househelp services most.


🏠

For Residents

App Screens [MyGate x Sahayak]

UI designed to seamlessly blend Sahayak's features into MyGate's ecosystem, while keeping a defined identity for ourselves.

#

O

P

E

N

T

O

W

O

R

K

Sangram Najeema

Inside

Cleaning | Cooking

5.0

4 HOUSES

#

O

P

E

N

T

O

W

O

R

K

Sundaram

Inside

Cooking

5.0

7 HOUSES

#

O

P

E

N

T

O

W

O

R

K

L Vijaylakshmi

Outside

Cleaning

5.0

2 HOUSES

#

O

P

E

N

T

O

W

O

R

K

Mamta Gupta

Outside

Dishwashing

5.0

1 HOUSE

#

O

P

E

N

T

O

W

O

R

K

Heena Mehta

Inside

Cleaning | Cooking

4.7

4 HOUSES

House Help

Find Help

Filter

Available now

Inside

Find Help

Step 2:

Filter according to your preferences

Cleaning

Cooking

Step 4:

Call to Confirm details

Your maid has confirmed!

Step 3:

Wait for a househelp to accept

Step 1:

Click on ‘Find Help’ button to get started

Some Edge Cases

Househelps are busy.

Sorry Jyoti,

their are currently no available maids responding to your request. Please search again and wait while we find the right fit or you can try again later.

Cancel Request

Find from nearby society

None of the maids accept the request

Type of work

Are you sure?

If you cancel your request now, your search will be disconnected.

Yes, Cancel

No, Continue Search

Cancellation of request after acceptance

🧹

For Househelp


Just accept the work through a automated call or message , we’ll handle the rest.

Househelps receive work alerts directly on their phones—no more waiting for word-of-mouth leads.

🧹

For Househelp

Scan a househelp’s id to view her profile, availability, and book directly.

Allows for easy identification of house help, Provides an sense of empowerment to maids. Easy access to their digital information via QR Code, RFID for attendance marking at gates.

residents can scan their id card to view househelp’s profile

👥

User Testing

To evaluate interface usability, service flow efficiency, and overall satisfaction for both residents and househelp by collecting feedback from relevant stakeholders.

Conducted user testing between househelps & residents.

Methods

Usability App Testing

Wizard of ox

Stakeholders

Residents

Househelp

Sample Size

12 Residents

6 Maids

Research Goals

To check if it is actually helping the users.

🏠

For Residents

Usability App testing Insights

Usability Testing was done with residents using the prototyped app screens which helped us identify pain points in the interface design and workflow interactions.

User felt they aren’t available for a long time.

User felt this limits their choices as sometimes they require help for small chores.

User wanted to book a maid for few days later.

User wanted a way to choose a specific gender.

#

O

P

E

N

T

O

W

O

R

K

Sangram Najeema

Inside

Cleaning | Cooking

5.0

4 HOUSES

#

O

P

E

N

T

O

W

O

R

K

L Vijaylakshmi

Outside

Cleaning

5.0

2 HOUSES

#

O

P

E

N

T

O

W

O

R

K

Mamta Gupta

Outside

Dishwashing

5.0

1 HOUSE

#

O

P

E

N

T

O

W

O

R

K

Heena Mehta

Inside

Cleaning | Cooking

4.7

4 HOUSES

Kusum

Outside

Dishwashing

4.6

4 HOUSES

House Help

Get Help

Filter

Available now

Inside

User didn’t know what this “find help” button works.

🪄

Redesign post testing

After testing we iterated our designs based on the Insights.✅

During testing, we observed that residents struggled to understand what Sahayak is and how it works. They expressed

a preference for selecting househelps based on gender and wanted the option to book househelp in advance."

Introductory Dialog Box:

Simplifies Sahayak's purpose for users

Other Checkbox Addition:

Flexibility for unlisted tasks

Gender Filter Addition:

Promotes inclusivity

DATE SELECTION- if booking advance

Final Design

🧹

For Househelps

Automated Call & Messages testing insights.

To assess the accessibility for househelps, we conducted a 'Wizard of Oz' user testing method. We created a hypothetical scenario where they had to find work, which helped us understand their technology proficiency, literacy levels, and overall usability challenges.

They weren’t able read messages in hindi.

They weren’t able to typeYes”.

They weren’t able to understand the information completely in the 1st time.

Redesign post testing

After testing we made our designs tailored to househelp's needs.✅

Durning testing Automated messages with the househelps, we realized they struggled to type 'yes' or 'no,' but they were comfortable typing numbers due to familiarity with similar tasks. We also observed that they couldn’t read Hindi but could read in their regional language.

During testing Automated Calls with househelps, we found that they sometimes missed parts of the message and wanted the option to replay details about the work opportunity.

1

2

3

Press 1

( to accept the offer)

Press 2

( to decline the offer)

Press 3

( to repeat the offer)

helps the househelp to understand the information

✨User testing results✨

🫡

Industry Perspective

We connected with the Mygate's Cofounder & their team to pitch our idea and had a great insightful discussion .

🫡

Industry Perspective

We connected with the Mygate's Cofounder & their team to pitch our idea and had a great insightful discussion .

What began as a project review turned into an eye-opening discussion one that helped us see the bigger picture and how our idea could actually fit into MyGate’s system.

🤟🏻

Feature Implementation

Our “Open to Work” feature at MyGate went live in one shot & got a great response.

Much needed validation

MyGate’s Co-founder announced the feature on LinkedIn proof that small ideas can create real community change.

🤩

Takeaways

Closing thoughts.

How the new redesign will help them?

Resident

  1. Residents can easily find househelp whenever they need it.

  2. They will feel secure knowing the househelp is from the same society.

  3. They’ll get value for money as the rates will remain the same that goes on in the society.

Trustworthy

&

Convenient

Future Prospects

  1. We plan to expand into tier 2 and tier 3 cities, addressing their unique challenges and growing demand

  2. Connecting househelps that are looking for work outside societies integrated with housing platforms can open up new opportunities.

  3. Exploring more ways of how househelps can enter their free time in a better way - than telling the watchman to update it.

  4. The platform will eventually cater to all types of domestic workers, creating a comprehensive solution.

Househelp

  1. They will have a side source of income.

  2. They won’t need to travel far for work, saving time and energy.

Consistent work opportunities.

🤩

My learnings

The most important part- my learnings from this journey.

1

I discovered that designing based on assumptions is ineffective—you must truly understand users through research.

2

I found that continuous iteration based on testing results leads to more impactful solutions.

3

I learned to set realistic timelines while exploring complex problems.

4

I’ve learned that obstacles and criticism are inevitable, but it’s how you tackle them that truly matters.

Dedicated to all our moms

Making househelp discovery a click away!

Overview

Context

Problem

Solution

_______________

Process

Research

Ideation

Solution

Testing

Redesign

Closing thoughts

Enabling residents to find the right trusted househelp at the right time.

Enabling residents to find the right trusted Househelp at the right time.

My Role:

Among a team of 4, I was responsible for user research ( residents, househelp & watchman ), brainstorming, ideation, new service design proposal, user flows, usability testing.

Result:

A service design that would help residents quickly connect with househelps. Also enabling househelps to get work whenever they needed. This would create a better relationship between the residents, househelps & watchman.

How Sahayak works.

Add your preferences.

Connect with the househelp.

It all started when our help backed out..

⚡️

Context

my househelp

Urmila

“didi, next week nahi aa paungi, meri behen ki shaadi hai”

When our househelp said she wouldn’t come next week, my mom got worried and called a friend for help.

her friend

Vanita aunty

My househelp can’t come tomorrow, do you know anyone available?

08:01 am

my mom

Nahi yaar, watchman se puchle.

08:10 am

Enabling residents to find the right trusted househelp at the right time.

Enabling residents to find the right trusted Househelp at the right time.

My Role:

Among a team of 4, I was responsible for user research ( residents, househelp & watchman ), brainstorming, ideation, new service design proposal, user flows, usability testing.

Result:

A service design that would help residents quickly connect with househelps. Also enabling househelps to get work whenever they needed. This would create a better relationship between the residents, househelps & watchman.

How Sahayak works.

Add your preferences.

Connect with the househelp.

It all started when our help backed out..

⚡️

Context

my househelp

Urmila

“didi, next week nahi aa paungi, meri behen ki shaadi hai”

When our househelp said she wouldn’t come next week, my mom got worried and called a friend for help.

her friend

Vanita aunty

My househelp can’t come tomorrow, do you know anyone available?

08:01 am

my mom

Nahi yaar, watchman se puchle.

08:10 am

Househelp needed work & Resident needed help !

☹️

Problem Area

How might we find the right help for the right task at the right time?

Resident

An issue all of us saw in our own homes, trouble finding house help when required. How do you tackle the uncertainty of finding someone from an unorganized sector like domestic help.

Househelp

We noticed househelp rely heavily on personal connections and luck to find work, This process is time-consuming and unreliable, leaving many without stable jobs or income.

Househelp needed work & Resident needed help !

☹️

Problem Area

How might we find the right help for the right task at the right time?

Resident

An issue all of us saw in our own homes, trouble finding house help when required. How do you tackle the uncertainty of finding someone from an unorganized sector like domestic help.

Househelp

We noticed househelp rely heavily on personal connections and luck to find work, This process is time-consuming and unreliable, leaving many without stable jobs or income.

So To Solve This Issue We Came Up With Sahayak.

🤩

Solution

Sahayak is a B2B Service which collaborates with housing platforms like MyGate to leverage their database while enhancing their feature set with our service. Our service empowers and help bridge the gap between residents and househelp.

Automated Calls & Messages

A system that enables residents connect with the right house help quickly in a few easy steps,

Service Request

#

O

P

E

N

T

O

W

O

R

K

Sangram Najeema

Inside

Cleaning | Cooking

5.0

4 HOUSES

#

O

P

E

N

T

O

W

O

R

K

Sundaram

Inside

Cooking

5.0

7 HOUSES

#

O

P

E

N

T

O

W

O

R

K

L Vijaylakshmi

Inside

Cleaning

5.0

2 HOUSES

#

O

P

E

N

T

O

W

O

R

K

Mamta Gupta

Inside

Dishwashing

5.0

1 HOUSE

#

O

P

E

N

T

O

W

O

R

K

Heena Mehta

Inside

Cleaning | Cooking

4.7

4 HOUSES

Kusum

Inside

Dishwashing

4.6

4 HOUSES

House Help

Filter

Available now

Inside

Cancel Request

Connecting you to a cook

.

.

.

Your maid has confirmed!

How Sahayak works

Step 1

Tap to find a househelp

Add in your preferences

Get househelp in no time!

Step 2

Step 3

Find Help

Get Started

Find Help

Call to Confirm

Cancel Request

Facilitate seamless communication between domestic workers and residents regardless of which language they speak through automated calls and messages

In a hurry? skip to the final experience

So To Solve This Issue We Came Up With Sahayak.

🤩

Solution

Sahayak is a B2B Service which collaborates with housing platforms like MyGate to leverage their database while enhancing their feature set with our service. Our service empowers and help bridge the gap between residents and househelp.

Automated Calls & Messages

A system that enables residents connect with the right house help quickly in a few easy steps,

Service Request

#

O

P

E

N

T

O

W

O

R

K

Sangram Najeema

Inside

Cleaning | Cooking

5.0

4 HOUSES

#

O

P

E

N

T

O

W

O

R

K

Sundaram

Inside

Cooking

5.0

7 HOUSES

#

O

P

E

N

T

O

W

O

R

K

L Vijaylakshmi

Inside

Cleaning

5.0

2 HOUSES

#

O

P

E

N

T

O

W

O

R

K

Mamta Gupta

Inside

Dishwashing

5.0

1 HOUSE

#

O

P

E

N

T

O

W

O

R

K

Heena Mehta

Inside

Cleaning | Cooking

4.7

4 HOUSES

Kusum

Inside

Dishwashing

4.6

4 HOUSES

House Help

Filter

Available now

Inside

Cancel Request

Connecting you to a cook

.

.

.

Your maid has confirmed!

How Sahayak works

Step 1

Tap to find a househelp

Add in your preferences

Get househelp in no time!

Step 2

Step 3

Find Help

Get Started

Find Help

Call to Confirm

Cancel Request

Facilitate seamless communication between domestic workers and residents regardless of which language they speak through automated calls and messages

In a hurry? skip to the final experience

😢

Pain Points

Through our reseach we found out that..

Resident

  1. No time to search for househelp (compromise quality).

  2. Can’t find available househelp without having personal connections.

  3. Trust plays a big role.

  4. Getting Instant househelp is a big struggle.

Househelp

  1. Many have to travel far from one place to another for work, which takes up time and energy.

  2. Many don’t know how to use apps or smartphones, which limits their opportunities

Watchman

  1. Getting interrupted frequently by residents or househelps for non-urgent tasks.

  2. Dealing with househelps entering the society without prior approval from residents.

😢

Pain Points

Through our reseach we found out that..

Resident

  1. No time to search for househelp (compromise quality).

  2. Can’t find available househelp without having personal connections.

  3. Trust plays a big role.

  4. Getting Instant househelp is a big struggle.

Househelp

  1. Many have to travel far from one place to another for work, which takes up time and energy.

  2. Many don’t know how to use apps or smartphones, which limits their opportunities

Watchman

  1. Getting interrupted frequently by residents or househelps for non-urgent tasks.

  2. Dealing with househelps entering the society without prior approval from residents.

Methods

Interviews

Contextual Inquires

(Societies with MyGate)

Shadowing Maids

Field Study

Research Goals

Understanding current househelp management systems

Challenges faced by residents and househelps in societies.

Sample Size

24 Residents

6 Maids

3 Societies (with MyGate)

2 Societies (without MyGate)

Stakeholders

Residents

Househelp

Watchmen

MyGate Employees

RWA

We Then Decide To Target These Areas In Our Research.

👥

Primary Research

Methods

Interviews

Contextual Inquires

(Societies with MyGate)

Shadowing Maids

Field Study

Research Goals

Understanding current househelp management systems

Challenges faced by residents and househelps in societies.

Sample Size

24 Residents

6 Maids

3 Societies (with MyGate)

2 Societies (without MyGate)

Stakeholders

Residents

Househelp

Watchmen

MyGate Employees

RWA

We Then Decide To Target These Areas In Our Research.

👥

Primary Research

📖

Secondary Research

Studying The Existing Competitors In The Market.

We studied existing platforms that connect households with domestic workers, identifying their strengths and weaknesses. This analysis helped us understand the market landscape and pinpoint opportunities for differentiation.

📖

Secondary Research

Studying The Existing Competitors In The Market.

We studied existing platforms that connect households with domestic workers, identifying their strengths and weaknesses. This analysis helped us understand the market landscape and pinpoint opportunities for differentiation.

👤

Persona Creation

Personas That We Are Targeting.

We developed personas representing both residents (busy parents needing flexible help) and househelps (new workers seeking stable employment). These personas guided our design decisions throughout the project.

👤

Persona Creation

Personas That We Are Targeting.

We developed personas representing both residents (busy parents needing flexible help) and househelps (new workers seeking stable employment). These personas guided our design decisions throughout the project.

The entire team came together & began brainstorming.

Based on the identified challenges from the stakeholders, we had brainstormed on the ideas for the new service through affinity mapping.

🧠

Ideation Mapping

The entire team came together & began brainstorming.

Based on the identified challenges from the stakeholders, we had brainstormed on the ideas for the new service through affinity mapping.

🧠

Ideation Mapping

After gaining a clear overview of the scenario, we refined the problem area.

HMW create a platform that effectively connects residents with trustworthy househelp based on their preferences while empowering domestic workers with consistent job opportunities?

Revised Problem Statement

After gaining a clear overview of the scenario, we refined the problem area.

HMW create a platform that effectively connects residents with trustworthy househelp based on their preferences while empowering domestic workers with consistent job opportunities?

Revised Problem Statement

🤩

So To Solve This We Came Up With Sahayak

"Sahayak"- Uber for maids

Residents request help through their housing app, get matched instantly, and househelps receive automated calls to accept or decline

Sahayak will be integrated with housing platforms.

As third party service providers like MyGate are more prevalent in these cities along with a high number of working class families and apartments that would require househelp services most.


🤩

So To Solve This We Came Up With Sahayak

"Sahayak"- Uber for maids

Residents request help through their housing app, get matched instantly, and househelps receive automated calls to accept or decline

Sahayak will be integrated with housing platforms.

As third party service providers like MyGate are more prevalent in these cities along with a high number of working class families and apartments that would require househelp services most.


🏠

For Residents

App Screens [MyGate x Sahayak]

UI designed to seamlessly blend Sahayak's features into MyGate's ecosystem, while keeping a defined identity for ourselves.

Find Help

Cleaning

Cooking

Step 2:

Filter according to your preference

Step 4:

Call to Confirm details

Your maid has confirmed!

Step 3:

Wait for a househelp to accept

Step 1:

Click on ‘Find Help’ button to get started

🏠

For Residents

App Screens [MyGate x Sahayak]

UI designed to seamlessly blend Sahayak's features into MyGate's ecosystem, while keeping a defined identity for ourselves.

Find Help

Cleaning

Cooking

Step 2:

Filter according to your preference

Step 4:

Call to Confirm details

Your maid has confirmed!

Step 3:

Wait for a househelp to accept

Step 1:

Click on ‘Find Help’ button to get started

Some Edge Cases

Househelps are busy.

Sorry Jyoti,

their are currently no available maids responding to your request. Please search again and wait while we find the right fit or you can try again later.

Cancel Request

Find from nearby society

None of the maids accept the request

Type of work

Are you sure?

If you cancel your request now, your search will be disconnected.

Yes, Cancel

No, Continue Search

Cancellation of request after acceptance

Some Edge Cases

Househelps are busy.

Sorry Jyoti,

their are currently no available maids responding to your request. Please search again and wait while we find the right fit or you can try again later.

Cancel Request

Find from nearby society

None of the maids accept the request

Type of work

Are you sure?

If you cancel your request now, your search will be disconnected.

Yes, Cancel

No, Continue Search

Cancellation of request after acceptance

🧹

For Househelp


Just accept the work through a automated call or message , we’ll handle the rest.

With inclusivity and technological literacy in mind, automated calls with response option ensures easy and efficient communication with maids.

Househelps receive work alerts directly

no more waiting for word of-mouth leads.

🧹

For Househelp


Just accept the work through a automated call or message , we’ll handle the rest.

With inclusivity and technological literacy in mind, automated calls with response option ensures easy and efficient communication with maids.

Househelps receive work alerts directly

no more waiting for word of-mouth leads.

🧹

For Househelp

Scan a househelp’s id to view her profile, availability, and book directly.

Allows for easy identification of house help, Provides an sense of empowerment to maids. Easy access to their digital information via QR Code, RFID for attendance marking at gates.

residents can scan their id card to view househelp’s profile

🧹

For Househelp

Scan a househelp’s id to view her profile, availability, and book directly.

Allows for easy identification of house help, Provides an sense of empowerment to maids. Easy access to their digital information via QR Code, RFID for attendance marking at gates.

residents can scan their id card to view househelp’s profile

👥

User Testing

To evaluate interface usability, service flow efficiency, and overall satisfaction for both residents and househelp by collecting feedback from relevant stakeholders.

Conducted User Testing Between Househelps And Residents.

Usability App Testing

Wizard of ox

Methods

Stakeholders

Residents

Househelp

Research Goals

To check if it is actually helping the users.

Sample Size

12 Residents

6 Maids

👥

User Testing

To evaluate interface usability, service flow efficiency, and overall satisfaction for both residents and househelp by collecting feedback from relevant stakeholders.

Conducted User Testing Between Househelps And Residents.

Usability App Testing

Wizard of ox

Methods

Stakeholders

Residents

Househelp

Research Goals

To check if it is actually helping the users.

Sample Size

12 Residents

6 Maids

🏠

For Residents

Usability App Testing Insights

Usability Testing was done with residents using the prototyped app screens which helped us identify pain points in the interface design and workflow interactions.

User were confused as they didn’t know what this “find help” button works.

User wanted to book a maid for few days later.

User felt this limits their choices as sometimes they require help for small chores also like just moving some cupboards.

User felt they aren’t available for a long time.

🏠

For Residents

Usability App Testing Insights

Usability Testing was done with residents using the prototyped app screens which helped us identify pain points in the interface design and workflow interactions.

User were confused as they didn’t know what this “find help” button works.

User wanted to book a maid for few days later.

User felt this limits their choices as sometimes they require help for small chores also like just moving some cupboards.

User felt they aren’t available for a long time.

🪄

Redesign Post Testing

After testing we iterated our designs based on the Insights.✅

During testing, we observed that residents struggled to understand what Sahayak is and how it works. They expressed a preference for selecting househelps based on gender and wanted the option to book househelp in advance.

Final Design

🪄

Redesign Post Testing

After testing we iterated our designs based on the Insights.✅

During testing, we observed that residents struggled to understand what Sahayak is and how it works. They expressed a preference for selecting househelps based on gender and wanted the option to book househelp in advance.

Final Design

They weren’t able read messages in hindi.

They weren’t able to typeYes”.

They weren’t able to understand the information completely in the 1st time.

🧹

For Househelps

Automated Call & Messages testing insights.

To assess the accessibility for househelps, we conducted a 'Wizard of Oz' user testing method. We created a hypothetical scenario where they had to find work, which helped us understand their technology proficiency, literacy levels, and overall usability challenges.

They weren’t able read messages in hindi.

They weren’t able to typeYes”.

They weren’t able to understand the information completely in the 1st time.

🧹

For Househelps

Automated Call & Messages testing insights.

To assess the accessibility for househelps, we conducted a 'Wizard of Oz' user testing method. We created a hypothetical scenario where they had to find work, which helped us understand their technology proficiency, literacy levels, and overall usability challenges.

🫡

Industry Perspective

To Gain Insights Into Our Project, We Connected With Naveen Kl, The Founder Of The "TRICE" App.

We connected with Naveen Kl to discuss our project from an industry perspective, which turned into an insightful meeting offering a holistic approach.


Key insights from our discussion:

  • Since Mygate is a highly tech-driven company, our on-field research would add valuable insights.

  • He suggested to fully implement the final concept in a specific area or society for deeper understanding.

  • He knew Mygate’s culture personally, so he mentioned they are always looking for new stories to pitch to investors and our project could contribute to that.

🫡

Industry Perspective

To Gain Insights Into Our Project, We Connected With Naveen Kl, The Founder Of The "TRICE" App.

We connected with Naveen Kl to discuss our project from an industry perspective, which turned into an insightful meeting offering a holistic approach.


Key insights from our discussion:

  • Since Mygate is a highly tech-driven company, our on-field research would add valuable insights.

  • He suggested to fully implement the final concept in a specific area or society for deeper understanding.

  • He knew Mygate’s culture personally, so he mentioned they are always looking for new stories to pitch to investors and our project could contribute to that.

Redesign post testing

After Testing We made Our Designs Tailored To Househelp's Needs.

Durning testing Automated messages with the househelps, we realized they struggled to type 'yes' or 'no,' but they were comfortable typing numbers due to familiarity with similar tasks. We also observed that they couldn’t read Hindi but could read in their regional language.

During testing Automated Calls with househelps, we found that they sometimes missed parts of the message and wanted the option to replay details about the work opportunity.

Redesign post testing

After Testing We made Our Designs Tailored To Househelp's Needs.

Durning testing Automated messages with the househelps, we realized they struggled to type 'yes' or 'no,' but they were comfortable typing numbers due to familiarity with similar tasks. We also observed that they couldn’t read Hindi but could read in their regional language.

During testing Automated Calls with househelps, we found that they sometimes missed parts of the message and wanted the option to replay details about the work opportunity.

How the new redesign will help them?

Resident

  1. Residents can easily find househelp whenever they need it.

  2. They will feel secure knowing the househelp is from the same society.

  3. They’ll get value for money as the rates will remain the same that goes on in the society.

Trustworthy

&

Convenient

Future Prospects

  1. We plan to expand into tier 2 and tier 3 cities, addressing their unique challenges and growing demand

  2. Connecting househelps that are looking for work outside societies integrated with housing platforms can open up new opportunities.

  3. Exploring more ways of how househelps can enter their free time in a better way - than telling the watchman to update it.

  4. The platform will eventually cater to all types of domestic workers, creating a comprehensive solution.

Househelp

  1. They will have a side source of income.

  2. They won’t need to travel far for work, saving time and energy.

Consistent work opportunities.

🤩

Takeaways

Closing Thoughts

How the new redesign will help them?

Resident

  1. Residents can easily find househelp whenever they need it.

  2. They will feel secure knowing the househelp is from the same society.

  3. They’ll get value for money as the rates will remain the same that goes on in the society.

Trustworthy

&

Convenient

Future Prospects

  1. We plan to expand into tier 2 and tier 3 cities, addressing their unique challenges and growing demand

  2. Connecting househelps that are looking for work outside societies integrated with housing platforms can open up new opportunities.

  3. Exploring more ways of how househelps can enter their free time in a better way - than telling the watchman to update it.

  4. The platform will eventually cater to all types of domestic workers, creating a comprehensive solution.

Househelp

  1. They will have a side source of income.

  2. They won’t need to travel far for work, saving time and energy.

Consistent work opportunities.

🤩

Takeaways

Closing Thoughts

🤩

My learnings

The most Important Part- My Learnings from this Journey.

1

I discovered that designing based on assumptions is ineffective—you must truly understand users through research.

2

I found that continuous iteration based on testing results leads to more impactful solutions.

3

I learned to set realistic timelines while exploring complex problems.

4

I’ve learned that obstacles and criticism are inevitable, but it’s how you tackle them that truly matters.

🤩

My learnings

The most Important Part- My Learnings from this Journey.

1

I discovered that designing based on assumptions is ineffective—you must truly understand users through research.

2

I found that continuous iteration based on testing results leads to more impactful solutions.

3

I learned to set realistic timelines while exploring complex problems.

4

I’ve learned that obstacles and criticism are inevitable, but it’s how you tackle them that truly matters.

But Wait What Is Sahayak?

Sahayak is a B2B service that works with housing platforms like MyGate to use their database and improve their features. It helps connect residents with househelps, making the process easier for both.

But Wait What Is Sahayak?

Sahayak is a B2B service that works with housing platforms like MyGate to use their database and improve their features. It helps connect residents with househelps, making the process easier for both.

Dedicated to all our moms

Making househelp discovery a click away!

@2025 Prarthana Jain. Made with love.

@2025 Prarthana Jain. Made with love

@2025 Prarthana Jain. Made with love.

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